We are quick studies when it comes to understanding your products or services and the audiences you're trying to reach and attract. Once we are confident that your proposition has a good chance of succeeding, we begin the creative process.
This is where we start with blank sheets of paper and write and create images that form a compelling story. Some of our clients know exactly what they want, and they seek only execution. Others look to us to take the lead, which we are happy to do.
The results can be breathtaking. Breathtakingly profitable, that is.
Integrated media planinng
Today your message must be anywhere and everywhere your audience goes to get information. It could be a custom mobile message sent to opt-in customers seeking your latest news. It may be a postcard in their mail box. Speaking at prestigious conferences and workshops is another way to communicate effectively.
The details of the media, digital, mobile, print, events, PR, social and other platforms simply isn't that important. The key is consistent and timely messaging to the audience in ways that inform and give people good choices on the next action step they might take.
Giving power to the words
Copy writing requires the right "voice" when representing your brand. Do the words match the tone and terminologies familiar to your audience? Is the writing conversational, with a warm personality?
Sometimes a more formal tone is required, such as when addressing engineers, who tend to think in precise technical terms. Truck drivers and small business owners would be more informal, and open to humor. Business executives often tire of the office buzzwords, so it's usually best to avoid the tired or trendy ones.
For both words and images, the key is clarity. Nobody has time to solve puzzles or connect dots, which is why clarity is king.
There is no substitute for peace of mind, especially when you have a sales force or a dealer network waiting for you, the brand or francise owner, to help lead them to the promised land.
Projects like new sales material and exhibits put the pressure on internal staff because the investment in tradeshows is significant, and missing deadlines with a product launch can set the company back a year. It's happened.
Outsourcing execution and management to us is another way we can help. If you select four or five specialty firms to handle your communications, you also need a full time executive to manage them. Is that really necessary? Not if you call us first.
Organized around the insights and creativity of senior marketing strategist, copywriter and designer, Mark Nicolas, we provide top level creative work that is within reach of companies and organizations small and large.
Our experience includes multi-billion dollar international companies in B2B markets, including automotive, plastics and chemicals, building materials, manufactured goods, professional services and more.
It also includes numerous sole proprietorships in rural Lancaster County, PA, in agriculture, consumer, equine and B2B markets.
Branding and Marketing Communications
Campaign, program planning
Strategic budget allocation
All media: Online, Display, Print, Events
Social media marketing
Mobile media marketing
Partnerships, programs, campaigns, projects